The Brief.
Moving Kilos is a luxury streetwear brand curated in Manchester and famously known for their monogram camouflage jackets and tracksuits. As an on-going client we provide Moving Kilos with the art direction, photography and videography for their product. For their most recent collection Moving Kilos gave us the art direction on deciding how we would push their new gym wear products to sell to their target audience of buyers.
The production + outcome.
We chose 2 locations in Dubai for the shoots, one based within the dessert and the second based in a gym, the desert background allowed our products to stand out visually and aesthetically providing the luxury based look that they can also be worn as everyday clothing pieces whereas the gym wear shoot focused on the clothing being used as active wear to provide buyers a relaxed work out.
